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Keyword research should be an iterative process between you and the client, and it should be perceived as such, not as something that is set in stone Forget about fancy slides and presentations, let your expertise, research, data analysis, and preparation wow the client, ultimately leading them to give the final approval with confidence As I said, keyword research should be anFeb 05,  · Keyword Research Definition For any digital marketer, keyword research is about identifying the actual search terms or phrases that are often used by their potential audiences For SEOs, keyword research also involves an added value of metrics which we use to identify the best keywords to aim for firstLearning how to do keyword research is a fundamental SEO task that involves identifying popular words and phrases people enter into search engines When you know what people search for, you can focus content around those topics Keyword Research Process Softloom It Solutions What is seo keyword research